Each year for the past eight years, the Design Challenge theme is chosen by the Design Los Angeles Board of Directors. The board is made up of a dozen design studio executives. Automotive design studios from around the world are invited to participate and this year, studios from Germany, Japan and the U.S. competed to design “Hollywood’s Hottest New Movie Car.”
Entries are judged based on various factors including: how the vehicle reflects its brand attributes relative to the movie plot; how the vehicle relates to the targeted audience or brand; the level of imagination; the character development of the vehicle; and the uniqueness of the combination of story, car and character.
Smart 341 Parkour
Annie get the Grannies!
Mercedes-Benz Advanced Design, Germany
In a world of continuous change, in Cantpark City, reporter Annie Angle is beginning a new chapter in her life. Cantpark City is famous for its friendly people, the beautiful weather, but notoriously known for a lack of parking spaces. On an early Sunday morning, an article in a newspaper catches Annie’s eyes… “Smart Granny Robots missing!!!”
Annie sets off on a journey to solve the mystery of the missing Grannies and to earn her first, potentially career-making, front page news article. Her Smart 341 Parkour vehicle plays a key role in this private investigation, providing both effective transportation and favourable sleuthing capabilities.
Several features enable her to take pictures from the best possible locations. The large greenhouse gives Annie 360 degrees of visibility while travelling through the inner city. The wheels are retractable and contain impulse pads and vacuum cups. The hexagon skin around the wheelhouse is adjustable to release the wheels. The Smart has different modes: a typical drive mode, a fly mode that allows the vehicle to hover far above the streets and a climb mode that allows the vehicle to run up the walls of skyscrapers.
Follow Annie’s investigative search in Smart’s “Annie get the Grannies!” this November.
images and text via LA Auto Show
source: Dave Pinter on psfk (also check out Dave's article on the Maybach Berline Concept)
Design Challenge at Design LA
LA Auto Show
Thursday, November 17th at the LA Convention Center