i covet: MICHI sportswear

Nothing motivates me more when I work out than what I wear. MICHI by Michelle Watson breaks out of the mold of generic black leggings and white tees by creating fantastic, sexy, and utilitarian gear for women. For those of us who are bored to tears with the bland, cookie cutter gym wear that more often ends up being worn to town instead of on the treadmill, MICHI is more than a breath of fresh air.

photo by Gian Carlo Drueco

"MICHI is inspired by the seductive, sleek and fantastical super heroine costume mixed with sensual boudoir chic overtones, but is transformed to cater to a modern active lifestyle." (MICHI)

From blah to Babe-that's all the motivation I need!

MICHI will be sold at Oak NYC, the White Space at the Bay in Canada (Toronto, Vancouver, Montreal) and on the MICHI website coming July 2011.

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